Printmaking Fest

Printmaking Fest implements a design for a student printmaking sale and seeks to bring in as many customers to the event. It is a celebration of the hard work and beautiful art created by print students of Flagler College. The design illustrates a linoleum carving block with the tools of the printmaking trade. Tailored for the discerning college demographic, the design underscores their discerning appreciation for authenticity and craftsmanship.

At the heart of the creative concept lies the faithful replication of a linoleum carved block within the poster’s composition, skillfully integrating intricate linework and textural elements to convey the artisanal essence of the prints. The use of bold, hand-drawn typography effectively emulates the applied pressure characteristic of the carving process, while subtle imperfections serve to impart a sense of human artistry. A carefully curated color palette, replete with earthy tones, serves to evoke the natural materials intrinsic to printmaking, thereby augmenting the vintage aesthetic.

Through the meticulously crafted poster design, the project adeptly communicates the Printmaking Sale’s underlying celebration of handmade artistry. By visually encapsulating the tactile experience and authentic essence of linoleum carving, the design effectively engages the target college audience, compelling them to explore and appreciate the unique prints showcased at the event.