Keep On Rolling

The “Keep On Rolling” advertisement campaign embarks on the mission to resonate with a broader audience through the compelling vehicle of empathy. Facing the challenge of reaching out to late teens to early adults, the campaign’s central message reverberates: “Failure is not the end, but a step on the way to success.”

At its core, the campaign is promoting Dungeons and Dragons, presenting it as a simulator for life’s challenges, where every roll of the die symbolizes a risk taken. It underscores the notion that the story doesn’t conclude when failure occurs; instead, it serves as a pivotal moment for growth and eventual triumph. Failure becomes the catalyst for learning, a vital component on the path to success.

Targeting individuals who seek authenticity and connection, the campaign strategically offers collectible items as its products. Recognizing the affinity within the Dungeons and Dragons community for commemorative items, the campaign ensures that each product embodies a sense of authenticity and nostalgia.

The aforementioned items will consist of a T-shirt decorated with the basic spectrum of dice used within the game, the eye-catching logo of the game itself, and the logo of the campaign. The second product will be a wooden dice-rolling box; the top of which will have the logo of the campaign burned into it. It will also live on social media applications where the majority of the target demographic spends a significant amount of time.